Brand Development and Visual Identity for a High-End Real Estate Company
CLIENT: New, upscale, real estate company urgently in need of brand recognition
PRODUCT: Luxury condominiums.
CHALLENGE: Create a brand identity and brand awareness in the target audience across multiple platforms,
establish a brand promise that is tightly connected to the brand essence, reflect the quality and feel of the product in its identity.
Recognition and brand awareness was achieved by establishing strategic marketing campaigns across multiple platforms. High-end material was to exude luxury in the collateral and promotional materials.
PROBLEM: Lack of brand awareness and recognition, no specific target audience, lack of sales